lady holding fresh cotton

Fast fashion or slow fashion?

Posted by Pınar Unek on


What is fast fashion?


Fast fashion often refers to lower-quality, low-priced and mass-produced textiles that quickly end up in landfills. You can read more on this subject on our fast fashion blog here Say NO to fast fashion.



What is slow fashion?


Slow fashion is about conscious shopping and wearing clothing with sustainability in mind, from the environment to social impacts.


Slow fashion refers to textiles that are often made by hand, using local artistic talent and better quality material. These textiles take a longer time to produce and are priced higher; they are made using natural and sourced locally materials, such as cotton. Natural materials like cotton are biodegradable and therefore do not pollute rivers and the sea. Furthermore, in slow fashion emphasis is placed on skills of the craftsman who are often people based locally and who have been practising such skills for many years, often inherited over centuries from their family. This is what makes slow fashion products more expensive.


Slow fashion is also ethical and serves as a bond between raw materials, labour force and the environment. The approach to slow fashion is that it considers the complete life cycle when making a product - these are sustainable and targeted so that the product serves a long period. Not surprisingly, the slow fashion concept puts emphasis on quality over quantity.



Why should you choose slow fashion?


People have a choice to choose to support businesses in the slow or fast fashion industry. It is recognised that slow fashion is expensive however, in order to ensure the sustainability of our planet we need to all become conscious buyers and support slow fashion brands.

The benefits of slow fashion are endless. They are:

The infographic shows some of benefits slow fashion


Do you really have style?


What good is the existence of a wardrobe full of products whose producers and consumers are increasingly similar to each other, with less variety and whose expiration date is not determined by you? Because of this, you can neither have a style nor make a difference with what you wear!


Wouldn't you like to have a special style by working with more special manufacturers or have a style that is unique and that you will not find everywhere? Moreover, in such cases, there is an opportunity to contribute to businesses that make production a little further away from fabricated production, with less use of raw materials that will harm nature. Thus, while protecting nature, it is also possible to ensure the continuation of their commercial adventure with the contribution made to small businesses. This will lead to both more courageous designers and more independent works to come to life after a while


To conclude…


It is important that we all educate ourselves on the impact of fast fashion, not only on our planet but also on various stages of the supply chain. This will inevitably change our mindset and the way we shop. We believe that this will make you consciously want to buy things that are of better quality, natural and bio-degradable.


Today, there are companies that focus on sustainability-based working models, although their numbers are still small. Among the future plans of these companies, there is an effort to produce more work with less water use, to minimize carbon emissions, and to reduce the use of chemicals that are harmful to the environment and nature.


However, this is not just a matter limited to the efforts of companies in this area, we have to ask ourselves first, what are we doing individually?



Peshtemall and slow fashion


Peshtemall is a slow fashion brand. Our products are made using 100% cotton or cotton and linen mix. We are proud to say we work with local artisans. We have four collections: hammam towels, scarves, dresses and blankets and throws collections. Each product has been carefully prepared for you from start to finish.

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